Content marketing vs. Paid ads
Which team do you belong to? In this article, we will show you why you should definitely ditch the idea of content marketing vs. paid ads and instead focus on a parallel, coordinated use of both marketing measures! What exactly is content marketing? First things first: before we dive deeper into the topic of content […]
How to do SEO? – #3 SEO vs. SEA
Search engine optimization (also known as SEO) takes time! If you want to be displayed at the top of the organic search results and thus improve your visibility on the web, you need to be patient. After all, there are several steps to go through before a website is search engine optimized. Relevant keywords must be identified, the content of your pages must be designed and organized in a way that they rank for certain keywords and the technical requirements, such as server accessibility and load
