Content marketing vs. Paid ads
Which team do you belong to? In this article, we will show you why you should definitely ditch the idea of content marketing vs. paid ads and instead focus on a parallel, coordinated use of both marketing measures! What exactly is content marketing? First things first: before we dive deeper into the topic of content […]
6 tips for good website copy
Reading on the desktop follows its own rules. People who access a website on the Internet want to be informed quickly and easily. Texts are often not read in full. Visitors skim the headings and only pick out the most relevant section. If you write your website texts as you would write a novel, you will lose many visitors to your website.
How to do SEO? – #4 Keywords
Whether you want to optimize your website for search engines or place Google Ads, you will not be able to avoid dealing with keywords. For SEO, you need to consciously use keywords on your website so that you can be found for search queries that are relevant to you and your website. With SEA, you only want your ads to be displayed when users are interested in your products or services. For this reason, you should use keywords very consciously to only attract users to your ad who may also want to
How to do SEO? – #3 SEO vs. SEA
Search engine optimization (also known as SEO) takes time! If you want to be displayed at the top of the organic search results and thus improve your visibility on the web, you need to be patient. After all, there are several steps to go through before a website is search engine optimized. Relevant keywords must be identified, the content of your pages must be designed and organized in a way that they rank for certain keywords and the technical requirements, such as server accessibility and load
How to do SEO? – #2 Onpage Offpage SEO
Anyone who has ever dealt with search engine optimization will quickly notice that almost everything on a website can be optimized for search engines: From the structure of the website and loading speeds to keywording and social signals. In order not to lose the overview between all the optimization possibilities, these are usually divided into three aspects: 1. technical optimization, 2. offpage optimization, 3. onpage optimization We want to give you an overview of the various aspects of SEO o
How to do SEO? – #1 Search engine optimization?
SEO is short for Search Engine Optimization. The term describes a range of methods aimed at making websites and their content appear at the top of the organic search engine rankings. The aim is to increase the reach of web content and direct more visitors to your website.
