{"id":16606,"date":"2020-10-19T13:41:57","date_gmt":"2020-10-19T13:41:57","guid":{"rendered":"https:\/\/www.yipyips.de\/?page_id=16606"},"modified":"2024-09-06T08:45:12","modified_gmt":"2024-09-06T08:45:12","slug":"yip-yips-blog-seo-online-marketing-and-design","status":"publish","type":"page","link":"https:\/\/www.yipyips.de\/en\/yip-yips-blog-seo-online-marketing-and-design\/","title":{"rendered":"Yip Yips Blog &#8211; SEO, Online Marketing and Design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16606\" class=\"elementor elementor-16606 elementor-5814\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c49800f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"c49800f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71c4978\" data-id=\"71c4978\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f819b4 elementor-widget elementor-widget-lekker_core_blog_list\" data-id=\"2f819b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lekker_core_blog_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-blog qodef--list qodef-item-layout--standard qodef-grid qodef-layout--columns qodef-gutter--normal qodef-col-num--2 qodef-item-layout--standard qodef-filter--on qodef-pagination--on qodef-pagination-type--load-more qodef-responsive--predefined\" data-options=\"{&quot;plugin&quot;:&quot;lekker_core&quot;,&quot;module&quot;:&quot;blog\\\/shortcodes&quot;,&quot;shortcode&quot;:&quot;blog-list&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;next_page&quot;:&quot;2&quot;,&quot;max_pages_num&quot;:1,&quot;behavior&quot;:&quot;columns&quot;,&quot;images_proportion&quot;:&quot;large&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;columns_responsive&quot;:&quot;predefined&quot;,&quot;columns_1440&quot;:&quot;3&quot;,&quot;columns_1366&quot;:&quot;3&quot;,&quot;columns_1024&quot;:&quot;3&quot;,&quot;columns_768&quot;:&quot;3&quot;,&quot;columns_680&quot;:&quot;3&quot;,&quot;columns_480&quot;:&quot;3&quot;,&quot;space&quot;:&quot;normal&quot;,&quot;posts_per_page&quot;:&quot;12&quot;,&quot;orderby&quot;:&quot;date&quot;,&quot;order&quot;:&quot;DESC&quot;,&quot;additional_params&quot;:&quot;tax&quot;,&quot;tax&quot;:&quot;category&quot;,&quot;layout&quot;:&quot;standard&quot;,&quot;title_tag&quot;:&quot;h2&quot;,&quot;text_transform&quot;:&quot;none&quot;,&quot;enable_filter&quot;:&quot;yes&quot;,&quot;pagination_type&quot;:&quot;load-more&quot;,&quot;object_class_name&quot;:&quot;LekkerCoreBlogListShortcode&quot;,&quot;taxonomy_filter&quot;:&quot;category&quot;,&quot;additional_query_args&quot;:[],&quot;space_value&quot;:15}\">\n\t\t<div class=\"qodef-m-filter\">\n\t\t\t\t\t<div class=\"qodef-m-filter-items\">\n\t\t\t\t<h5 class=\"qodef-m-filter-title\">Sort by:<\/h5>\n\t\t\t\t<a class=\"qodef-m-filter-item qodef--active\" href=\"#\" data-taxonomy=\"category\" data-filter=\"*\">\n\t\t\t\t\t<span class=\"qodef-m-filter-item-name\">Show All<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<a class=\"qodef-m-filter-item\" href=\"#\" data-taxonomy=\"category\" data-filter=\"illustration-en\">\n\t\t\t\t\t\t<span class=\"qodef-m-filter-item-name\">Illustration<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<a class=\"qodef-m-filter-item\" href=\"#\" data-taxonomy=\"category\" data-filter=\"jtl-software-en\">\n\t\t\t\t\t\t<span class=\"qodef-m-filter-item-name\">JTL-Software<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<a class=\"qodef-m-filter-item\" href=\"#\" data-taxonomy=\"category\" data-filter=\"online-marketing\">\n\t\t\t\t\t\t<span class=\"qodef-m-filter-item-name\">Online Marketing<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<a class=\"qodef-m-filter-item\" href=\"#\" data-taxonomy=\"category\" data-filter=\"tips-tricks-en\">\n\t\t\t\t\t\t<span class=\"qodef-m-filter-item-name\">Tips &amp; Tricks<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<div class=\"qodef-grid-inner clear\">\n\t\t<article class=\"qodef-e qodef-grid-item qodef-item--large post-16941 post type-post status-publish format-standard has-post-thumbnail hentry category-online-marketing category-sea-en category-seo-en category-tips-tricks-en\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"https:\/\/www.yipyips.de\/en\/2023\/11\/20\/content-marketing-vs-paid-ads\/\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/content-marketing-vs-paid-ads.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Blogpost Content Marketing vs Paid Ads\" srcset=\"https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/content-marketing-vs-paid-ads.jpg 1000w, https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/content-marketing-vs-paid-ads-300x200.jpg 300w, https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/content-marketing-vs-paid-ads-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n<\/div>\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-info qodef-info--top\">\n\t\t\t\t<div class=\"qodef-e-info-item qodef-e-info-author\">\n\t<span class=\"qodef-e-info-author-label\">By<\/span>\n\t<a itemprop=\"author\" class=\"qodef-e-info-author-link\" href=\"https:\/\/www.yipyips.de\/en\/author\/clara\/\">\n\t\tClara\t<\/a>\n<\/div><div itemprop=\"dateCreated\" class=\"qodef-e-info-item qodef-e-info-date entry-date \">\n\t<a itemprop=\"url\" href=\"https:\/\/www.yipyips.de\/en\/2023\/11\/\">November 20, 2023<\/a>\n\t<meta itemprop=\"interactionCount\" content=\"UserComments: 0\"\/>\n<\/div><div class=\"qodef-e-info-item qodef-e-info-category\">\n\t<a href=\"https:\/\/www.yipyips.de\/en\/category\/online-marketing\/\" rel=\"category tag\">Online Marketing<\/a>, <a href=\"https:\/\/www.yipyips.de\/en\/category\/online-marketing\/sea-en\/\" rel=\"category tag\">SEA<\/a>, <a href=\"https:\/\/www.yipyips.de\/en\/category\/online-marketing\/seo-en\/\" rel=\"category tag\">SEO<\/a>, <a href=\"https:\/\/www.yipyips.de\/en\/category\/tips-tricks-en\/\" rel=\"category tag\">Tips &amp; Tricks<\/a><\/div>\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h2 itemprop=\"name\" class=\"qodef-e-title entry-title\">\n\t\t\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/www.yipyips.de\/en\/2023\/11\/20\/content-marketing-vs-paid-ads\/\">\n\t\t\tContent marketing vs. Paid ads\t\t\t<\/a>\n\t<\/h2>\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">\n\t\t\tWhich team do you belong to? In this article, we will show you why you should definitely ditch the idea of content marketing vs. paid ads and instead focus on a parallel, coordinated use of both marketing measures! What exactly is content marketing? First things first: before we dive deeper into the topic of content [&hellip;]\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-info qodef-info--bottom\">\n\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--textual qodef-html--link\" href=\"https:\/\/www.yipyips.de\/en\/2023\/11\/20\/content-marketing-vs-paid-ads\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">Read More<\/span>\t<span class=\"qodef-m-lines\"><\/span><\/a>\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article><article class=\"qodef-e qodef-grid-item qodef-item--large post-16948 post type-post status-publish format-standard has-post-thumbnail hentry category-jtl-pos-en category-jtl-software-en\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"https:\/\/www.yipyips.de\/en\/2023\/11\/09\/our-jtl-pos-showroom\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/pos-showroom.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Blogpost Our POS Showroom\" srcset=\"https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/pos-showroom.jpg 1000w, https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/pos-showroom-300x200.jpg 300w, https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/pos-showroom-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n<\/div>\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-info qodef-info--top\">\n\t\t\t\t<div class=\"qodef-e-info-item qodef-e-info-author\">\n\t<span class=\"qodef-e-info-author-label\">By<\/span>\n\t<a itemprop=\"author\" class=\"qodef-e-info-author-link\" href=\"https:\/\/www.yipyips.de\/en\/author\/clara\/\">\n\t\tClara\t<\/a>\n<\/div><div itemprop=\"dateCreated\" class=\"qodef-e-info-item qodef-e-info-date entry-date \">\n\t<a itemprop=\"url\" href=\"https:\/\/www.yipyips.de\/en\/2023\/11\/\">November 9, 2023<\/a>\n\t<meta itemprop=\"interactionCount\" content=\"UserComments: 0\"\/>\n<\/div><div class=\"qodef-e-info-item qodef-e-info-category\">\n\t<a href=\"https:\/\/www.yipyips.de\/en\/category\/jtl-software-en\/jtl-pos-en\/\" rel=\"category tag\">JTL-POS<\/a>, <a href=\"https:\/\/www.yipyips.de\/en\/category\/jtl-software-en\/\" rel=\"category tag\">JTL-Software<\/a><\/div>\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h2 itemprop=\"name\" class=\"qodef-e-title entry-title\">\n\t\t\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/www.yipyips.de\/en\/2023\/11\/09\/our-jtl-pos-showroom\/\">\n\t\t\tOur POS-Showroom!\t\t\t<\/a>\n\t<\/h2>\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">\n\t\t\tThe right POS system is crucial to your success in retail &#8211; it increases customer satisfaction and boosts your efficiency. But how do you find the best POS system for your needs? In this blog post, we&#8217;ll show you how a visit to our POS showroom can help you find the right POS system for [&hellip;]\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-info qodef-info--bottom\">\n\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--textual qodef-html--link\" href=\"https:\/\/www.yipyips.de\/en\/2023\/11\/09\/our-jtl-pos-showroom\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">Read More<\/span>\t<span class=\"qodef-m-lines\"><\/span><\/a>\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article><article class=\"qodef-e qodef-grid-item qodef-item--large post-16952 post type-post status-publish format-standard has-post-thumbnail hentry category-illustration-en category-tips-tricks-en\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"https:\/\/www.yipyips.de\/en\/2023\/08\/20\/the-ultimative-file-type-guide\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/fily-type-guide.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Blogpost The ultimate Yip Yips File Type Guide\" srcset=\"https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/fily-type-guide.jpg 1000w, https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/fily-type-guide-300x200.jpg 300w, https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/fily-type-guide-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n<\/div>\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-info qodef-info--top\">\n\t\t\t\t<div class=\"qodef-e-info-item qodef-e-info-author\">\n\t<span class=\"qodef-e-info-author-label\">By<\/span>\n\t<a itemprop=\"author\" class=\"qodef-e-info-author-link\" href=\"https:\/\/www.yipyips.de\/en\/author\/admin\/\">\n\t\tadmin\t<\/a>\n<\/div><div itemprop=\"dateCreated\" class=\"qodef-e-info-item qodef-e-info-date entry-date \">\n\t<a itemprop=\"url\" href=\"https:\/\/www.yipyips.de\/en\/2023\/08\/\">August 20, 2023<\/a>\n\t<meta itemprop=\"interactionCount\" content=\"UserComments: 0\"\/>\n<\/div><div class=\"qodef-e-info-item qodef-e-info-category\">\n\t<a href=\"https:\/\/www.yipyips.de\/en\/category\/illustration-en\/\" rel=\"category tag\">Illustration<\/a>, <a href=\"https:\/\/www.yipyips.de\/en\/category\/tips-tricks-en\/\" rel=\"category tag\">Tips &amp; Tricks<\/a><\/div>\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h2 itemprop=\"name\" class=\"qodef-e-title entry-title\">\n\t\t\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/www.yipyips.de\/en\/2023\/08\/20\/the-ultimative-file-type-guide\/\">\n\t\t\tThe ultimate Yip Yips File Type Guide\t\t\t<\/a>\n\t<\/h2>\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">\n\t\t\tReading on the desktop follows its own rules. People who access a website on the Internet want to be informed quickly and easily. Texts are often not read in full. Visitors skim the headings and only pick out the most relevant section. If you write your website texts as you would write a novel, you will lose many visitors to your website.     \t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-info qodef-info--bottom\">\n\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--textual qodef-html--link\" href=\"https:\/\/www.yipyips.de\/en\/2023\/08\/20\/the-ultimative-file-type-guide\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">Read More<\/span>\t<span class=\"qodef-m-lines\"><\/span><\/a>\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article><article class=\"qodef-e qodef-grid-item qodef-item--large post-16484 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-en category-tips-tricks-en\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"https:\/\/www.yipyips.de\/en\/2020\/10\/16\/6-tips-for-good-website-copy\/\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/6-tips-for-good-website-copy-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Blogpost 6 Tips for good Website Copy\" srcset=\"https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/6-tips-for-good-website-copy-1.jpg 1000w, https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/6-tips-for-good-website-copy-1-300x200.jpg 300w, https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/6-tips-for-good-website-copy-1-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n<\/div>\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-info qodef-info--top\">\n\t\t\t\t<div class=\"qodef-e-info-item qodef-e-info-author\">\n\t<span class=\"qodef-e-info-author-label\">By<\/span>\n\t<a itemprop=\"author\" class=\"qodef-e-info-author-link\" href=\"https:\/\/www.yipyips.de\/en\/author\/clara\/\">\n\t\tClara\t<\/a>\n<\/div><div itemprop=\"dateCreated\" class=\"qodef-e-info-item qodef-e-info-date entry-date \">\n\t<a itemprop=\"url\" href=\"https:\/\/www.yipyips.de\/en\/2020\/10\/\">October 16, 2020<\/a>\n\t<meta itemprop=\"interactionCount\" content=\"UserComments: 0\"\/>\n<\/div><div class=\"qodef-e-info-item qodef-e-info-category\">\n\t<a href=\"https:\/\/www.yipyips.de\/en\/category\/online-marketing\/seo-en\/\" rel=\"category tag\">SEO<\/a>, <a href=\"https:\/\/www.yipyips.de\/en\/category\/tips-tricks-en\/\" rel=\"category tag\">Tips &amp; Tricks<\/a><\/div>\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h2 itemprop=\"name\" class=\"qodef-e-title entry-title\">\n\t\t\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/www.yipyips.de\/en\/2020\/10\/16\/6-tips-for-good-website-copy\/\">\n\t\t\t6 tips for good website copy\t\t\t<\/a>\n\t<\/h2>\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">\n\t\t\tReading on the desktop follows its own rules. People who access a website on the Internet want to be informed quickly and easily. Texts are often not read in full. Visitors skim the headings and only pick out the most relevant section. If you write your website texts as you would write a novel, you will lose many visitors to your website.     \t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-info qodef-info--bottom\">\n\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--textual qodef-html--link\" href=\"https:\/\/www.yipyips.de\/en\/2020\/10\/16\/6-tips-for-good-website-copy\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">Read More<\/span>\t<span class=\"qodef-m-lines\"><\/span><\/a>\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article><article class=\"qodef-e qodef-grid-item qodef-item--large post-16955 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-en category-tips-tricks-en\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"https:\/\/www.yipyips.de\/en\/2020\/10\/07\/how-to-do-seo\/\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/how-to-do-seo-4.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Blogpost How to do SEO Keywords\" srcset=\"https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/how-to-do-seo-4.jpg 1000w, https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/how-to-do-seo-4-300x200.jpg 300w, https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/how-to-do-seo-4-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n<\/div>\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-info qodef-info--top\">\n\t\t\t\t<div class=\"qodef-e-info-item qodef-e-info-author\">\n\t<span class=\"qodef-e-info-author-label\">By<\/span>\n\t<a itemprop=\"author\" class=\"qodef-e-info-author-link\" href=\"https:\/\/www.yipyips.de\/en\/author\/clara\/\">\n\t\tClara\t<\/a>\n<\/div><div itemprop=\"dateCreated\" class=\"qodef-e-info-item qodef-e-info-date entry-date \">\n\t<a itemprop=\"url\" href=\"https:\/\/www.yipyips.de\/en\/2020\/10\/\">October 7, 2020<\/a>\n\t<meta itemprop=\"interactionCount\" content=\"UserComments: 0\"\/>\n<\/div><div class=\"qodef-e-info-item qodef-e-info-category\">\n\t<a href=\"https:\/\/www.yipyips.de\/en\/category\/online-marketing\/seo-en\/\" rel=\"category tag\">SEO<\/a>, <a href=\"https:\/\/www.yipyips.de\/en\/category\/tips-tricks-en\/\" rel=\"category tag\">Tips &amp; Tricks<\/a><\/div>\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h2 itemprop=\"name\" class=\"qodef-e-title entry-title\">\n\t\t\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/www.yipyips.de\/en\/2020\/10\/07\/how-to-do-seo\/\">\n\t\t\tHow to do SEO? &#8211; #4 Keywords\t\t\t<\/a>\n\t<\/h2>\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">\n\t\t\tWhether you want to optimize your website for search engines or place Google Ads, you will not be able to avoid dealing with keywords. For SEO, you need to consciously use keywords on your website so that you can be found for search queries that are relevant to you and your website. With SEA, you only want your ads to be displayed when users are interested in your products or services. For this reason, you should use keywords very consciously to only attract users to your ad who may also want to\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-info qodef-info--bottom\">\n\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--textual qodef-html--link\" href=\"https:\/\/www.yipyips.de\/en\/2020\/10\/07\/how-to-do-seo\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">Read More<\/span>\t<span class=\"qodef-m-lines\"><\/span><\/a>\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article><article class=\"qodef-e qodef-grid-item qodef-item--large post-16978 post type-post status-publish format-standard has-post-thumbnail hentry category-sea-en category-seo-en category-tips-tricks-en\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"https:\/\/www.yipyips.de\/en\/2020\/09\/29\/seo-vs-sea\/\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/how-to-do-seo-3.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Blogpost How to do SEO - SEO vs SEA\" srcset=\"https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/how-to-do-seo-3.jpg 1000w, https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/how-to-do-seo-3-300x200.jpg 300w, https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/how-to-do-seo-3-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n<\/div>\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-info qodef-info--top\">\n\t\t\t\t<div class=\"qodef-e-info-item qodef-e-info-author\">\n\t<span class=\"qodef-e-info-author-label\">By<\/span>\n\t<a itemprop=\"author\" class=\"qodef-e-info-author-link\" href=\"https:\/\/www.yipyips.de\/en\/author\/clara\/\">\n\t\tClara\t<\/a>\n<\/div><div itemprop=\"dateCreated\" class=\"qodef-e-info-item qodef-e-info-date entry-date \">\n\t<a itemprop=\"url\" href=\"https:\/\/www.yipyips.de\/en\/2020\/09\/\">September 29, 2020<\/a>\n\t<meta itemprop=\"interactionCount\" content=\"UserComments: 0\"\/>\n<\/div><div class=\"qodef-e-info-item qodef-e-info-category\">\n\t<a href=\"https:\/\/www.yipyips.de\/en\/category\/online-marketing\/sea-en\/\" rel=\"category tag\">SEA<\/a>, <a href=\"https:\/\/www.yipyips.de\/en\/category\/online-marketing\/seo-en\/\" rel=\"category tag\">SEO<\/a>, <a href=\"https:\/\/www.yipyips.de\/en\/category\/tips-tricks-en\/\" rel=\"category tag\">Tips &amp; Tricks<\/a><\/div>\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h2 itemprop=\"name\" class=\"qodef-e-title entry-title\">\n\t\t\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/www.yipyips.de\/en\/2020\/09\/29\/seo-vs-sea\/\">\n\t\t\tHow to do SEO? &#8211; #3 SEO vs. SEA\t\t\t<\/a>\n\t<\/h2>\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">\n\t\t\tSearch engine optimization (also known as SEO) takes time! If you want to be displayed at the top of the organic search results and thus improve your visibility on the web, you need to be patient. After all, there are several steps to go through before a website is search engine optimized. Relevant keywords must be identified, the content of your pages must be designed and organized in a way that they rank for certain keywords and the technical requirements, such as server accessibility and load\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-info qodef-info--bottom\">\n\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--textual qodef-html--link\" href=\"https:\/\/www.yipyips.de\/en\/2020\/09\/29\/seo-vs-sea\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">Read More<\/span>\t<span class=\"qodef-m-lines\"><\/span><\/a>\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article><article class=\"qodef-e qodef-grid-item qodef-item--large post-16982 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-en category-tips-tricks-en\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"https:\/\/www.yipyips.de\/en\/2020\/09\/19\/how-does-seo-work-onpage-offpage\/\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/how-to-do-seo-2.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Blogpost How to do SEO Onpage &amp; Offpage SEO\" srcset=\"https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/how-to-do-seo-2.jpg 1000w, https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/how-to-do-seo-2-300x200.jpg 300w, https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/how-to-do-seo-2-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n<\/div>\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-info qodef-info--top\">\n\t\t\t\t<div class=\"qodef-e-info-item qodef-e-info-author\">\n\t<span class=\"qodef-e-info-author-label\">By<\/span>\n\t<a itemprop=\"author\" class=\"qodef-e-info-author-link\" href=\"https:\/\/www.yipyips.de\/en\/author\/clara\/\">\n\t\tClara\t<\/a>\n<\/div><div itemprop=\"dateCreated\" class=\"qodef-e-info-item qodef-e-info-date entry-date \">\n\t<a itemprop=\"url\" href=\"https:\/\/www.yipyips.de\/en\/2020\/09\/\">September 19, 2020<\/a>\n\t<meta itemprop=\"interactionCount\" content=\"UserComments: 0\"\/>\n<\/div><div class=\"qodef-e-info-item qodef-e-info-category\">\n\t<a href=\"https:\/\/www.yipyips.de\/en\/category\/online-marketing\/seo-en\/\" rel=\"category tag\">SEO<\/a>, <a href=\"https:\/\/www.yipyips.de\/en\/category\/tips-tricks-en\/\" rel=\"category tag\">Tips &amp; Tricks<\/a><\/div>\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h2 itemprop=\"name\" class=\"qodef-e-title entry-title\">\n\t\t\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/www.yipyips.de\/en\/2020\/09\/19\/how-does-seo-work-onpage-offpage\/\">\n\t\t\tHow to do SEO? &#8211; #2 Onpage  Offpage SEO\t\t\t<\/a>\n\t<\/h2>\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">\n\t\t\tAnyone who has ever dealt with search engine optimization will quickly notice that almost everything on a website can be optimized for search engines: From the structure of the website and loading speeds to keywording and social signals. In order not to lose the overview between all the optimization possibilities, these are usually divided into three aspects: 1. technical optimization, 2. offpage optimization, 3. onpage optimization We want to give you an overview of the various aspects of SEO o\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-info qodef-info--bottom\">\n\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--textual qodef-html--link\" href=\"https:\/\/www.yipyips.de\/en\/2020\/09\/19\/how-does-seo-work-onpage-offpage\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">Read More<\/span>\t<span class=\"qodef-m-lines\"><\/span><\/a>\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article><article class=\"qodef-e qodef-grid-item qodef-item--large post-16988 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-en category-tips-tricks-en\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"https:\/\/www.yipyips.de\/en\/2020\/09\/09\/how-to-do-seo-search-engine-optimization\/\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/how-to-do-seo-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Blogpost How to do SEO\" srcset=\"https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/how-to-do-seo-1.jpg 1000w, https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/how-to-do-seo-1-300x200.jpg 300w, https:\/\/www.yipyips.de\/wp-content\/uploads\/2024\/08\/how-to-do-seo-1-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n<\/div>\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-info qodef-info--top\">\n\t\t\t\t<div class=\"qodef-e-info-item qodef-e-info-author\">\n\t<span class=\"qodef-e-info-author-label\">By<\/span>\n\t<a itemprop=\"author\" class=\"qodef-e-info-author-link\" href=\"https:\/\/www.yipyips.de\/en\/author\/clara\/\">\n\t\tClara\t<\/a>\n<\/div><div itemprop=\"dateCreated\" class=\"qodef-e-info-item qodef-e-info-date entry-date \">\n\t<a itemprop=\"url\" href=\"https:\/\/www.yipyips.de\/en\/2020\/09\/\">September 9, 2020<\/a>\n\t<meta itemprop=\"interactionCount\" content=\"UserComments: 0\"\/>\n<\/div><div class=\"qodef-e-info-item qodef-e-info-category\">\n\t<a href=\"https:\/\/www.yipyips.de\/en\/category\/online-marketing\/seo-en\/\" rel=\"category tag\">SEO<\/a>, <a href=\"https:\/\/www.yipyips.de\/en\/category\/tips-tricks-en\/\" rel=\"category tag\">Tips &amp; Tricks<\/a><\/div>\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h2 itemprop=\"name\" class=\"qodef-e-title entry-title\">\n\t\t\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/www.yipyips.de\/en\/2020\/09\/09\/how-to-do-seo-search-engine-optimization\/\">\n\t\t\tHow to do SEO? &#8211; #1 Search engine optimization?\t\t\t<\/a>\n\t<\/h2>\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">\n\t\t\tSEO is short for Search Engine Optimization. The term describes a range of methods aimed at making websites and their content appear at the top of the organic search engine rankings. The aim is to increase the reach of web content and direct more visitors to your website.   \t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-info qodef-info--bottom\">\n\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--textual qodef-html--link\" href=\"https:\/\/www.yipyips.de\/en\/2020\/09\/09\/how-to-do-seo-search-engine-optimization\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">Read More<\/span>\t<span class=\"qodef-m-lines\"><\/span><\/a>\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\t<\/div>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>No posts were found for provided query parameters.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16606","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Yip Yips Blog - web design, online marketing and more.<\/title>\n<meta name=\"description\" content=\"Are you interested in web design, illustrations, animations, SEO, social media marketing and much more? 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