ANIMATION & GIF
GIF stickers: an opportunity for your social media marketing
Social media channels are the perfect place to present your brand and your product and to get in close contact with your customers. However, it can be difficult to present yourself in a likeable and approachable way. How do you manage to win over your customers these days despite a lot of competition on Instagram and Facebook? GIFs, GIF stickers and animations can be a great opportunity for your marketing strategy.
GIFs and GIF stickers are an absolute trend and an original way to complement your social media profiles and stand out from the mass of information!
Animation & GIFs
GIF VS. GIF-STICKER:
WHAT IS THE DIFFERENCE?
A GIF is a short, animated video or graphic with a background.
The Giphy platform allows a GIF to be used in various messenger services such as WhatsApp, Facebook Messenger, Instagram Direct Messages, Twitter, Telegram and in Facebook comments and posts.
A GIF sticker is an animated video or graphic, but without background.
GIF stickers can be used in Instagram and Facebook stories and have become an absolute trend topic in recent years.
Especially in Instagram Stories, GIF stickers are a great marketing tool.
Animations for your social media strategy
GIFs and GIF stickers are powerful tools in social media marketing. They offer you a great new way to get in touch with your customers and present your brand in a likable, approachable and often humorous way:
- Your products as illustrated GIFs
- Your brand logo as dynamic animation
- Thematic GIFs that match your product range
- Your product photos as GIFs
- Your claim as animated typographic GIF
- Your brand message as video gif sticker
They can also be used to complement your company’s online content on your website, in articles and on blogs. And best of all: the small animations can “go viral”, i.e. spread organically on the Internet and thus help your company gain visibility via a wide variety of channels.
Let us advise you! Contact
us for a free initial consultation.
APPLICATION POSSIBILITIES
Where can you use GIFs and GIF stickers?
GIF stickers are perfect to enhance your company’s Instagram story interactively. Your social media posts, blog or email marketing will benefit from the use of moving images too. Instead of relying on the content of other brands and artists, you can successfully spread your brand’s personality through your own Instagram stickers.
We can advise you from our own experience with GIFs and GIF stickers. Our GIFs currently have a total of 360 million views on Instagram. Some of the GIF stickers we created have already been featured on the first page of the GIF search on Instagram and have been used by major brands.
1. Branding
The animated version of your brand logo can form the basis for your own sticker set. This gives your brand more visibility, even beyond product placement, because influencers can use your brand logo in campaigns. We work with you to develop GIF stickers that meet the needs of your advertising partners on the one hand and are used as frequently as possible by your customers and target group on the other.
2. Products
It is obvious and simply makes sense to animate your products as GIFs. We can either use photos or create illustrations for you in the style of your corporate design.
Here, too, we should analyze the needs of your advertising partners customers and develop stickers that will generate a wide reach.
3. Thematic stickers
GIFs on specific topics reach a great number of users. So let’s find out together what message your brand conveys and how we can draw more attention to your company with thematic GIFs!
Just like seasonal GIF stickers, GIFs and GIF stickers with a very specific theme offer enormous advantages, as they provide the user with concrete added value.
4. Seasonal topics
We develop GIFs and GIF stickers with a seasonal reference for you and your brand. These offer the great advantage that they can be used by Instagram users in a seasonal and targeted manner and can thus achieve a high reach.
Interested? You can find out about the prices of our GIF packages here!
OUR SERVICES
We create GIFs and GIF stickers for you to use in Instagram and Facebook stories, as videos or as sendable GIFs in messengers.
We work closely with you to develop a personalized concept: Which GIFs suit your company, which message do your products convey, and which style represents your brand best? We are by your side to answer all these questions and support you right from the start.
Our team will then create a complete marketing concept to get you started. Our illustrator will design your very own GIF sticker pack. Of course, we are happy to implement any ideas you might already have! We then upload your new GIF stickers to Giphy for you.
Giphy Brand Account
We also provide you with support in creating a Giphy account. Giphy is the platform that provides GIFs and GIF stickers for use on Instagram, Facebook and many other social media. We are happy to upload your GIFs and stickers for you and monitor the performance of the GIFs on request. The GIF stickers are available on Instagram and Facebook just a few hours after uploading.
Successful Giphy SEO
For your gifs to be displayed on Instagram and other platforms, they must be tagged. Tags are keywords under which your gif can be found. To stand out from the mass of gifs and stickers, you need individual keywords. We research the right topics for you and add tags to your gifs.
Thanks to our experience in social media marketing, we can provide you with the best advice.
We have already created GIF stickers for these clients:
Contact us now and get our advice on your project.
