MARKETPLACE SEO
MARKETPLACE SEO
MARKETPLACE SEO
More sales through Search Engine Optimization
Nowadays, a big part of retail takes place online. Online giants such as Amazon or eBay occupy a special position here, as the majority of sales take place on these platforms. Online retailers therefore have great advantages if they are displayed at the top of the search results on Amazon or eBay. Customers usually only look at the first few search results before deciding to make a purchase.
We would like to help you position your products effectively on the well-known online marketplaces. Especially on the major online sales platforms, the golden rule is: if you can be found, you sell! For this reason, we use Marketplace SEO to optimize your product pages and make your products visible.
WHAT IS MARKETPLACE SEO?
WHAT IS MARKETPLACE SEO?
Our agency’s roots are in online retail and we still gain our expertise and up-to-date specialist knowledge from selling a wide range of products on eBay, Amazon and other platforms. That’s why we know how to improve your ranking factors through good marketplace SEO.
Factors of relevance:
- A product title with keywords that encourages a click
- A good product image
- Bulletpoints
- Product descriptions with keywords
The relevance factors target and evaluate the direct content of your product pages. This includes the product title, which contains relevant keywords for your product and encourages customers to click, as well as a good product image. Bullet points and a product description with keywords also contribute to the ranking of your products.
Performance factors:
- Price and delivery
- Shipping costs
- Bestseller Icon
- Customer reviews
- User signals, such as click rate and dwell time, as well as bounce rate
Performance factors are related to the sales of your products. These include the price and delivery availability of your products, as well as shipping costs. However, a marketplace bestseller icon and customer ratings, as well as user signals such as click rate, dwell time and bounce rate also influence performance.
Marketplaces evaluate all these factors and rate your relevance accordingly.
OUR SERVICES
- Analyzing relevant keywords
We find relevant keywords for you and optimize your product pages accordingly.
- Optimization of relevance factors
We create product pages that meet the requirements of the major marketplaces and improve your ranking.
- Design of your product pages
Through an appealing design of the product pages, we ensure positive user signals: The dwell time is extended, your product gets more clicks and your customers are encouraged to buy.
- Monitoring and Reporting
We keep an eye on the relevant key figures to be able to check anytime whether the marketplace optimization is successful or needs to be adjusted.
- Always state of the art
Online giants such as Amazon and eBay are moving fast and their algorithms are constantly changing. We react to these changes for you. We are always up to date with the latest technology.
Can we help you with Marketplace SEO for your company?
Contact us today!
Please contact us to arrange a non-binding initial consultation. Regardless of whether you already operate on well-known sales platforms and want to improve your performance, whether you want to open up new platforms or want to start from scratch with your products: We are by your side and will help you with all questions relating to marketplace optimization.
