Content marketing vs. Paid ads

Which team do you belong to? In this article, we will show you why you should definitely ditch the idea of content marketing vs. paid ads and instead focus on a parallel, coordinated use of both marketing measures!

What exactly is content marketing?

First things first: before we dive deeper into the topic of content marketing vs. paid ads and the reasons for using them together, we first need to clarify what is behind the terms content marketing and paid ads. What is content marketing? Content marketing involves addressing an individual target group – i.e. followers, followers of followers and hashtags – with the help of your expert knowledge. This expert knowledge is prepared in the form of valuable content and made available to the respective target group long-term. This ensures that the specific expert knowledge can be found permanently.

What do you achieve with this?

As you position yourself to your community as an expert in a specific topic, you build trust in yourself and your brand as well as a personality with recognition value around your company. Creating these values is essential for good customer loyalty. The targeted use of content marketing ensures that you gain new customers, improve your brand image and awareness and offer another way for your customers to get in touch with you.

What else good content marketing can do for you!

Infographics, guides, white papers, e-books, videos, blog posts, landing pages and much more is part of content marketing. There are virtually no limits to you and your creativity when it comes to preparing and presenting your content. The more creative and individual your content is, the longer it will remain present and generate sustainable traffic for you and your brand. You can support the long-term visibility of your content by taking the right SEO measures. Good, individual, SEO-optimized content also brings you and your company to the top of the Google rankings and thus generates organic – free – traffic! You can find out exactly what SEO is and how it works in our series How does SEO work?

What are Paid Ads?

Generating organic, free traffic sounds perfectly adequate for you and your marketing presence? Wait a minute! We will now show you why you should also rely on Paid Ads and what exactly they are:

• With paid ads you can advertise your organic content.
• You achieve your marketing goals faster than with organic content.
• You will gain more awareness in a very short time and tap into new target groups.
• With the help of A/B testing, you can find out which ads perform best for each of your target groups.
• The various platforms (Meta Business Manager, Google Ads, LinkedIn Business Manager, …) offer you many options for reaching target groups.

With paid ads, you place paid advertising on your respective marketing channels and thus ensure fast results tailored to specific target groups. So why should you still rely on organic content marketing?

Content Marketing and Paid Ads!

Paid ads provide you and your company with quick but costly marketing success. Content marketing, on the other hand, increases your brand awareness and customer loyalty relatively free of charge, sustainably and permanently. In order for you to achieve comprehensive marketing success, it is recommended to combine both approaches. That’s why our motto is: content marketing and paid ads! You can boost your organically created content and its reach, reach new target groups and thus benefit at all marketing levels.

Do you have any questions about content marketing, paid ads and shared use? Then get in touch with us!

Contact us now!